Blake Lively: The New Face of Gucci
Blake Lively was as the face of Gucci by Gucci fragrance, first announced.
Speaking about his new role, said the actress of 24 years WWD: "Gucci is a staple food it is a brand I have always admired, because it represents to me the power in their designs in her paintings, in which they are .. philanthropy, and especially their smell ... I could not be more proud with his heart and Gucci, Frida to work. "
Meanwhile, Gucci, Frida Giannini said that the actress was chosen "because she loves a girl of extraordinary beauty and a girl, the fashion. Although she is still young, they also determined, and I liked the spirit ... you know how be a diva in the right direction, with a glamorous inspiration. "
In the official press release, Giannini continued, "The design of the perfume I of Hollywood glamor and timeless iconic leader of the women's time Hollywood Gold Blake unique style and charisma, charisma brings inspired Living in a very contemporary.".
The ads by Mert Alas and Marcus Piggott for Nicolas Winding Refn for print and television took the occasion of the first living fragrance campaign.
It includes the likes of Evan Rachel Wood and James Franco, who also represent the brand perfumes.
Lively new appointment comes after the star "Gossip Girl has her first fashion campaign - as the online face of Chanel handbags new Miss -. In March last year, Vif is also already had a pair of Christian Louboutin designed shoes and named in his honor .
First Gucci will launch in Australia 14 October 2012.