Louis Vuitton launches descendant of wine for the Chinese consumer
A family member of the fifth generation of the dynasty, Louis Vuitton has launched a wine in Hong Kong specifically designed to meet the Asian palate.
XLV winemaker Xavier-Louis Vuitton, an exclusive private label, with the drinker Asian head, a mouth, the fruit on softer notes and concentrated tannins in red wine promotes the publication of reports of developed The Drinks Business industry.
While XLV has no connection with the brand Louis Vuitton LVMH, relationship and brand awareness is certain to influence the consumer in the brand-obsessed Hong Kong, says the story.
Vuitton is the owner of a vineyard near Apt in southern France, where he manages with his son Quentin Louis as winemaker.
Only Ventoux wine is made from grapes property Vuitton, while other grapes from Bordeaux, Rhone and Champagne are produced.
Brand XLV is through Hong Kong yeswine.com Headquartered retailers available online, with prices ranging from HK $ 360 (€ 36) for the Ventoux XLV 2010, HK $ 2.450 for Pauillac XLV 2007 or € 242.
While Xavier Louis may be the development of a wine made with grapes for French Chinese drinkers, another brand within the LVMH Moët Hennessy family has set his sights on China as a nation in its own right wine, popped goods in Shangri-La County, Province Yunnan.
Likewise, the Château Lafite Rothschild has also started work on a vineyard in the region Penglai of Shandong province in eastern China to meet the growing thirst for wine upscale luxury.
China wine market is the fifth largest volume in the world, having recently hit Britain in sixth place.