P & G Prestige Car Gucci creates the promotion to Istanbul Ataturk

06/28/2012 17:54

  Source: © The Moodie Report

By Rebecca Mann, Associate Editor

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Procter & Gamble Prestige is ready to implement an innovative retail promotional trip to Istanbul Ataturk Airport, in partnership with Gebr Heinemann.

Next month, granted every purchase of Gucci perfume (minimum charge € 40) passengers on a draw to win a Fiat 500 type Gucci. The car will be on display July 1 to 31 at the airport.

The promotion is aimed at international tourists and Turkish inhabitants. He is joined by pop-ups in English, Turkish and Russian.